Tech giant Apple is expected to announce the end of its music platform iTunes at its developer conference beginning tomorrow.
Users with an Apple device can used iTunes to search for a song, a music video or a TV show. Now, the iTunes era will draw to a close.
The iTunes platform was a vital part of Apple’s global growth in the early 2000s.
The launch of the iconic music model began a music revolution that entered homes around the world, and completely destroyed music retailers, who drew revenue from in-store album purchases.
The iTunes platform was first introduced to the world at the 2001 Macworld Expo and created a frenzy among consumers and industry experts alike.
Why bother loading up your CD wallet with discs, when you could just enter your credit card details and purchase a stack of music or TV shows at the click of a button?
Anyone who was lucky enough to own an Apple device at the start of the millennium could suddenly access a monumental amount of content from one easy to use platform.