MTV Shuga Season 6 Launches In Africa With Lagos Premiere!

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MTV Shuga Season 6 “MTV Shuga Naija” premiered February 22, 2018 at FilmHouse IMAX Cinema, Lekki, featuring a stellar cast and a powerful story. Season 6 promises engaging, captivating, suspenseful and twitter-ready moments that homegrown MTV Shuga is renowned for.

Globally regarded as Africa’s most viewed youth-focused series, “MTV Shuga” has since inception in 2009 grown local cultural and social relevance on a continent which is rich in social diversity and culture and where countries are wanting content in local languages that resonates with them culturally.

Broadcast in over 61 countries, the series format which combines music and prevalent pro-social issues which are relevant across the continent, MTV SHUGA Season 6 features a plot that both in storyline and visually, portrays the vibrant streets, eclectic clubs along with the bustle of Lagos metropolis along with  the contrasting Northern Kano and Kaduna regions.

In keeping with growing and investing in the production and film industry in Africa, the full cast of local talent includes MTV Shuga veterans who make an appearance to consolidate their roles from Season 4. Timini Egbuson, Jemima Osunde, Sharon Ezeamaka and Olumide Oworu all make a warm return to our screens. New cast members making their debut in season 6 are Ozzy Agu, Rahama Sadau, Amal Umar, Yakubu Muhammad, Bolanle Olukanni, Funlola Aofiyebi-Raimi, Nobert Young, Bukola Oladipupo, Alvin Abayomi, and Helena Nelson along with many more new faces.

MTV Shuga Naija is produced by award-winning writer/filmmaker and MTV Shuga Season 4 Producer Chris Ihidero working together with Emma Uduma and award-winning Nigerian directors, Tolulope Ajayi, Ishaya Bako and Tope Oshin.

MTV SHUGA is a great example of where the format and story line resonates globally. This series together with pulsating entertainment and pop culture is where MTV Shuga Naija weaves in stories that will speak to young people across Nigeria and the many gatekeepers they have to engage with as they navigate choices about safe $ex, family planning, the use of contraceptives, peer pressure, domestic and $exual violence.

“We are thrilled to be bringing MTV Shuga back to Nigeria. We can’t wait to share the exciting new storylines and important messaging on family planning and $exual health that we’re touching on this season. We’ll explore more issues that affect young people and highlight the reality faced by many adolescents in their everyday lives, as well as the choices they can make to empower themselves,” said Georgia Arnold, Executive Director, MTV Staying Alive Foundation and Senior Vice President of Social Responsibility for MTV Networks International
Commenting on the return of MTV Shuga, Executive Vice President and Managing Director, Viacom International Media Networks Africa (VIMN Africa), Alex Okosi, said: “VIMN Africa is committed to empowering young people in Africa, and through MTV Shuga, we address key social issues affecting young people through realistic storylines and characters that resonate with them. The series seeks to impart knowledge and empower the youth to take positive action towards their health and lives.”

 

“We are thrilled to be bringing MTV Shuga back to Nigeria. We can’t wait to share the exciting new storylines and important messaging on family planning and $exual health that we’re touching on this season. We’ll explore more issues that affect young people and highlight the reality faced by many adolescents in their everyday lives, as well as the choices they can make to empower themselves,” said Georgia Arnold, Executive Director, MTV Staying Alive Foundation and Senior Vice President of Social Responsibility for MTV Networks International
Commenting on the return of MTV Shuga, Executive Vice President and Managing Director, Viacom International Media Networks Africa (VIMN Africa), Alex Okosi, said: “VIMN Africa is committed to empowering young people in Africa, and through MTV Shuga, we address key social issues affecting young people through realistic storylines and characters that resonate with them. The series seeks to impart knowledge and empower the youth to take positive action towards their health and lives.”

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